Advertising copywriting /
Burton, Philip Ward 1910-
Advertising copywriting / Philip Ward Burton, G. Bowman Kreer. foreword by Leo Burnett. - 2nd ed. - Englewood Cliffs, N.J: Prentice-Hall, 1962. - x, 484 p. : ill. ; 24 cm.
Includes index.
Advertising copy
659.132
Advertising copywriting / Philip Ward Burton, G. Bowman Kreer. foreword by Leo Burnett. - 2nd ed. - Englewood Cliffs, N.J: Prentice-Hall, 1962. - x, 484 p. : ill. ; 24 cm.
Includes index.
Advertising copy
659.132