Κανονική προβολή Προβολή MARC Προβολή ISBD

Runyon, Kenneth E.

Advertising / Kenneth E. Runyon. - 2nd ed. - Columbus, Ohio: C.E. Merrill Pub. Co., [1984]. - xiii, 702 p. : ill. ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 0675200881

Subjects--Topical Terms:
Advertising
Marketing

Dewey Class. No.: 659.1