Κανονική προβολή Προβολή MARC Προβολή ISBD

Schultz, Don E.

Strategic advertising campaigns / Don E. Schultz, Dennis G. Martin. - Chicago, Illiois: Crain Books, [1979]. - viii, 220 p. : ill. ; 29 cm.

Includes bibliography and index.

ISBN: 0872510433

Subjects--Topical Terms:
Advertising campaigns

Dewey Class. No.: 659.113