Κανονική προβολή Προβολή MARC Προβολή ISBD

Wilmshurst, John

The fundamentals and practice of marketing / John Wilmshurst. - London: Heinemann. - vii, 213 p. : ill. ; 23 cm.

"Published on behalf of the Institute of Marketing and the CAM Foundation."

Includes bibliographies and index.

ISBN: 0434922633

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8