Marketing : theory and practice /
Marketing : theory and practice /
edited by Michael J. Baker.
- [London]: Macmillan, [1976].
- x, 177 p. : ill. ; 23 cm.
- Macmillan studies in marketing management .
Includes bibliographies and index.
0333198204 0333198212
Marketing
658.8
Includes bibliographies and index.
0333198204 0333198212
Marketing
658.8