Marketing classics : a selection of influential articles /
Marketing classics : a selection of influential articles /
Ben M. Enis, Keith K. Cox.
- 6th ed.
- Boston: Allyn and Bacon, [1988].
- xii, 544 p. ; 24 cm.
Includes bibliographies and index.
0205116450
Marketing
658.8
Includes bibliographies and index.
0205116450
Marketing
658.8