European marketing : readings and cases /
European marketing : readings and cases /
Chris Halliburton, Reinhard Hünerberg.
- Harlow: Addison-Wesley, [1996].
- xxi, 489 p. : ill. ; 23 cm.
Includes bibliographical references.
020163189X
Marketing--Europe
Marketing--Case studies--Europe
658.80094
Includes bibliographical references.
020163189X
Marketing--Europe
Marketing--Case studies--Europe
658.80094