Κανονική προβολή Προβολή MARC Προβολή ISBD

Lilien, Gary L. 1946-

Marketing research : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy. - Reading, Massachusetts: Addison-Wesley, [1999]. - vii, 150 p. : ill. ; 26 cm. +1 computer laser optical disc.

Disc in pocket inside front cover.

Includes index.

ISBN: 0321046471

Subjects--Topical Terms:
Marketing research--Computer programs

Dewey Class. No.: 658.83