Κανονική προβολή Προβολή MARC Προβολή ISBD

Marketing research : selected readings / edited by Joseph Seibert & Gorden Wills. - [Harmondsworth]: Penguin, [1972]. - 392 p. : ill. ; 19 cm. - Penguin modern management readings .

Includes bibliographies and index.

ISBN: 0140801251

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83