Κανονική προβολή Προβολή MARC Προβολή ISBD

Churchill, Gilbert A.

Marketing research : methodological foundations / Gilbert A. Churchill, Jr.. - 4th ed. - Chicago: Dryden Press, [1987]. - xx, 896 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0030055326

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83