Κανονική προβολή Προβολή MARC Προβολή ISBD

Tull, Donald S.

Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins. - 2nd ed. - New York: Macmillan, [1980]. - xvii, 796 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0029796407

Subjects--Topical Terms:
Marketing research
Marketing research--Case studies

Dewey Class. No.: 658.83