Marketing research : analysis and measurement /
Chisnall, Peter M.
Marketing research : analysis and measurement / Peter M. Chisnall. - London: McGraw-Hill, [1973]. - ix, 308 p. ; 23 cm.
Includes bibliographical references and index.
070840105
Marketing research
658.83
Marketing research : analysis and measurement / Peter M. Chisnall. - London: McGraw-Hill, [1973]. - ix, 308 p. ; 23 cm.
Includes bibliographical references and index.
070840105
Marketing research
658.83