Κανονική προβολή Προβολή MARC Προβολή ISBD

Chisnall, Peter M.

Marketing research / Peter M. Chisnall. - 5th ed. - London: McGraw-Hill, [1997]. - xii, 437 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0077091752

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83