Marketing research : analysis and measurement /
Chisnall, Peter M.
Marketing research : analysis and measurement / Peter M. Chisnall. - 2nd ed. - London: McGraw-Hill, [1981]. - xi, 391 p. ; 24 cm.
Includes bibliographical references and index.
007084559X 0070841241
Marketing research
658.83
Marketing research : analysis and measurement / Peter M. Chisnall. - 2nd ed. - London: McGraw-Hill, [1981]. - xi, 391 p. ; 24 cm.
Includes bibliographical references and index.
007084559X 0070841241
Marketing research
658.83