Κανονική προβολή Προβολή MARC Προβολή ISBD

Chisnall, Peter M.

Marketing research / Peter M. Chisnall. - 4th ed. - London: McGraw-Hill, [1992]. - ix, 384 p. : ill. ; 25 cm. - The McGraw-Hill marketing series .

Includes bibliographical references and index.

ISBN: 0077074297

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83