Κανονική προβολή Προβολή MARC Προβολή ISBD

Kotler, Philip

Marketing management / Philip Kotler. - 10th ed. - [Englewood Cliffs, NJ]: Prentice Hall, [2000]. - xxxii, 718, [31] p. : ill. ; 25 cm. - The Prentice Hall international series in martketing .

Includes bibliographical references and index.

ISBN: 0130156841

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8